Your work.
Your story.
Let’s make
it seen.

Film one 3–6 second opening line and a few clips of your work. DMI turns them into a clear, branded video story.

Choose my story Already filmed? Send footage
You film the work. DMI shapes the story.

Script · voice-over · captions · editing
Within your agreed DMI service.

Real workshop footage of a technician polishing black paint
Your everyday work.
The story starts here.
DMI VIDEO STUDIO
A finish worth
talking about.

Show the result. Tell the story.

YOUR WORK. YOUR STORY.
YOUR ORIGINAL CLIPReady for the edit
BEFORE Original clip
AFTER DMI edit example
ONE SHORT HOOK.A complete story.

Move your mouse across the scene to reveal the edit.

Real stock footage · Illustrative DMI edit, not a client project.
Silent preview of framing, branding and captions.

See what DMI adds

Less time on camera.
More of your expertise on show.

Help customers understand your skill before they ever visit your shop.

Technician carefully polishing the side of a black car
Show the care.
Explain the value.

Know what to say.

A ready-to-film script replaces the blank page.

Show why your work matters.

Your real people, process and results build a more credible story.

Leave the edit to DMI.

We shape the footage, voice-over, captions and branding.

See the difference in the edit

From a clip.
To a story.

Your footage is the starting point. The edit gives it direction.

A story with a purpose
Hook, process, reveal — in a clear sequence.
Polish people can see
Considered pacing, colour and readable captions.
A finish that feels like you
Your identity and a clear next step.
Choose the story to make next
DETAILERS MOVEMENTThe care behind
every finish.

Real people. Real craftsmanship.

THE PEOPLEYOUR WORK. YOUR STORY.
ORIGINAL CLIP No captions or branding

Same stock shoot. A new sequence, colour pass, captions and branding.
Silent visual example; voice-over and final delivery follow your agreed package.

Pick a story to film.

210 written ideas to choose from. Start with one. Each includes your opening line, narration and shot list.

0 SCRIPTS IN MY LIST

210 scripts
Download scripts
My filming list 0 scripts

Your shoot shortlist, saved in this browser. Adding a script does not send it to DMI.

Why start with these four stories?
Filter by my filming progress Optional
FILTER SCRIPTS
Finished videos & backups Optional
YOUR PRODUCTION PROGRESS

Your own production progress

A personal record of finished edits. It does not show DMI delivery status or a requirement to finish all 210 ideas.

0Completed
0In filming list
0Saved to film
0% complete
Manage progress
✓ Checkmarks, filming notes and saved scripts are stored in this browser only — not automatically shared with DMI or other devices. Export a backup before switching devices or clearing browser data.

Saved scripts, notes and completion progress stay in this browser. Export a backup to take them to another device. Before filming, replace script placeholders and check that local conditions and business claims are true for your shop.

02 / CAPTURE THE MOMENTS

A little filming.
A lot for us to work with.

Choose a shot for guidance. Tick it when your clip is ready.

Clips ready? Prepare your brief ↗
YOUR FILMING GUIDE
Real work. Your perspective.Illustrative stock footage
SHOT 01 / 08

↳ Your clips stay authentic. DMI brings the story, pacing and captions together.
Your shot listSelect to explore · tick when ready
0 / 8 ready
Filming settings & permissions ＋

Film vertically (9:16), at 1080p or 4K. Clean the lens, use natural light and record clear audio for your opening line. Hold each B-roll shot steady for 5–8 seconds. Send originals without filters, stickers or music.

Obtain consent for people and identifiable customer details. Follow site authorisation and safety rules for marine or aircraft footage.

Clips ready? Put the originals in one shared folder.

Prepare my footage brief

Clips ready?
Let’s build your story.

Share your original clips and chosen scripts with DMI.

Finished black car in a detailing workshopYour work is the heart of the story.

One folder. Everything we need.

Your opening hook, original B-roll and optional voice memo. Give your DMI contact access to view and download.

Need a little filming guidance?
No scripts saved yet. Choose your first four

Prepare your email to DMI

Add your shop details and a shared-folder link. Review the email brief, then send it to DMI. Your files stay in the folder.

Upload your videos to Drive or your agreed shared folder first, then paste the accessible link here.
Voice-over, campaign & editing notes Optional +
The owner films only the opening hook on camera. Voice-over production depends on your agreed service.
This opens your email app with a brief to jesse@detailersmovement.com. Review and send it yourself. Files stay in your shared folder; this page does not upload them.

Need a more specific angle?

Open a guide for local topics, seasonal campaigns or positioning your shop. These are optional tools to help shape your next story.

Find a local story

Your customers have local car problems.
Make the videos that answer them.

Texas sun, Florida humidity, Midwest road salt, Arizona dust: different locations create different reasons to care for a vehicle. Enter your shop details to uncover relevant talking points and turn them into 12 ready-to-film, localised videos with a single owner-on-camera hook.

◎ 50 STATES + DC / 50 LOCAL SCRIPTS

Tell us where your shop operates.

Personalise the advice to your market, your services and the driving conditions your customers face. Only the state is required for regional suggestions; city and shop details make the scripts more useful.

For the production brief only; street addresses are never sent to the weather service.
How it works: The page matches your state, city cues and service to a built-in U.S. regional-content guide. It can optionally check a live 7-day forecast. It does not search private customer records, scrape Google or verify a hazard at your exact address. Your shop details stay in this browser unless you decide to email DMI.
EXAMPLE / HOUSTON, TEXAS

Stop saying "we do ceramic coatings."
Start showing why Houston drivers might need your help.

Same service. More meaningful story. Explain the real issue, demonstrate your process, show your team and finish with a relevant local call to action.

Strong sun + outdoor parkingPAINT AFTERCARE
Hot vehicle cabinsWINDOW TINT
Humidity + sudden heavy rainINTERIOR / DETAILING
Highway grit + bugsPPF / MAINTENANCE
OWNER FILMS 3-6 SEC HOOK / B-ROLL + VOICE-OVER AFTERWARD / DMI EDITS THE FINAL REEL
01 / Problem first

"Why does the [CITY] summer leave your car so dirty?" creates a reason to watch before you mention a product.

02 / Show your standard

The shop shows a real inspection, a real process and an honest explanation of what the service can and cannot do.

03 / Turn trust into bookings

Post practical local advice, follow with your team and results, then invite a relevant enquiry or Black Friday consultation.

Plan for winter services

Winter Vehicle Services.
10 reasons to book your shop.

Make seasonal content about real local driver problems—not generic discount posts. Promote winter-ready exterior care, salt and slush cleaning, coating maintenance, interior recovery, glass clarity and spring resets with an honest service offer behind every story.

01 / ON-CAMERAOwner records the opening hook ONLY.02 / EVERYTHING ELSEDMI voice-over + silent B-roll from your shop.
SUV on a snowy road, representing seasonal vehicle care
WINTER CONTENT PLAN10 scripts · 3–6 sec owner hook
Match the campaign to your market.Choose a state or use your location entered above. Snow/salt videos will be deprioritised in warm markets, but all ten remain available.
Choose a state for a local winter campaign priority. In the meantime, browse all ten ideas below.

One problem. One clear service. One strong video.

Ideas are ordered by regional relevance when a state is selected. Choose a card to read the complete hook, narrator script, shot list, proof requirements and CTA.

10WINTER PROMOTION
IDEAS
All ten winter scripts also appear in the 210-video library, where they can be searched and saved with other campaigns.

Turn 10 ideas into a seasonal marketing sequence.

WEEK 1Get winter-readyWIN01 paint prep · WIN07 front-end PPF
WEEK 2Show the winter problemWIN02 salt wash · WIN03 lower body · WIN08 wet-weather detail
WEEK 3Build expertiseWIN04 coating care · WIN05 interior stains · WIN06 glass clarity
WEEK 4Convert to repeat businessWIN09 maintenance plan · WIN10 spring reset

Local relevance and safety: These are editorial prompts, not verified weather or road-treatment conditions at an address. Check your city, season, forecast and shop capabilities. Services must be performed safely in suitable temperatures. Never promise that detailing prevents corrosion, that coatings eliminate road salt, or that PPF stops hail. Source guidance: AAA road-salt care ↗ and NHTSA winter visibility ↗.

Build trust before the first visit

Do not just be another shop in town.
Be the shop they ask for by name.

Your next customer is not simply choosing between detailing packages. They are deciding who to trust with an expensive vehicle. Build familiarity, show your standards, prove your value and become a recognised local name long before someone asks for a price.

Write my shop's positioning ↓
ONE ON-CAMERA OWNER HOOK. ALL REMAINING SCENES = WORKSHOP B-ROLL + VOICE-OVER.
THE LOCAL TRUST STACKFour things that move a shop from "just another option" to "the one I want to call".
01 / THE FACE

Meet the owner

Introduce a real person who is accountable for the work. Trust feels easier when the brand has a face.

02 / THE STANDARD

Show the process

Document preparation, care, workmanship and final checks to make your quality visible.

03 / THE PROOF

Let evidence speak

Real customer feedback, verified results and genuine projects support what you say.

04 / THE CITY

Be unmistakably local

Show the workshop, community, people and conditions that make your advice relevant.

50 ways to build your reputation.

Select a theme to see its five full scripts. Every one includes the hook, voice-over, specific B-roll, proof requirements and CTA.

Become recognised before you run an offer.

WEEK 01
Meet the people.

Owner introduction, founder story and why the shop exists. Start with L06 and L07.

WEEK 02
Show the standards.

Take viewers behind the scenes and reveal quality checks. Start with L11 and L13.

WEEK 03
Prove the reputation.

Genuine projects, real customer words and authentic local stories. Start with L16 and L20.

WEEK 04
Give people a reason to choose you.

Explain the customer experience and ask for bookings. Start with L21 and L50.

Example publishing sequence, not a guarantee of enquiries. Add honest service videos and actual customer work throughout the month.

Make the message feel local. Make it yours.

Fill in the real details. Your shop name and city will also be used when you open or copy scripts. Everything stays in this browser.

NO FALSE #1 CLAIMS
YOUR LOCAL POSITIONING STATEMENT

Important: Say "we aim to be the shop [CITY] trusts" or "here is why clients choose us" unless you have current, independently verifiable evidence for a superlative such as "#1", "highest rated" or "best in the city". Never invent reviews, awards, certifications, years of experience or before-and-after results.

A simple formula for every video

The only moment you face the camera is the first 3–6 seconds.

Say the opening hook to camera. After that, the viewer sees close-ups of your work while the remaining script is heard as a voice-over. DMI can organise the voice-over arrangement within your agreed production scope.

0–4s
OWNER ON CAMERA — ONLY THIS SCENE

Deliver the bold hook. Film one clean take, 3–6 seconds, looking at the lens.

4–12s
VOICE-OVER + PROCESS FOOTAGE

Cut away to inspection, preparation, tools and technicians working. No owner talking-head video.

12–25s
VOICE-OVER + PROOF

Use genuine process footage, close-ups, comparisons and a finished result while narration continues.

25–35s
VOICE-OVER CTA + BRAND END CARD

Close with a simple invitation to enquire and on-screen shop contact details.

B-ROLL + VOICE-OVER
YOU SAY THE HOOK.
YOUR WORK TELLS THE STORY.
On-camera hook: 3–6s · All remaining shots: silent B-roll + narration
How the production works

One talking-head clip.
The rest is footage.

You are not being asked to perform a 30-second speech. Your only on-camera speaking clip is the hook. DMI handles the edit and coordinates the remaining voice-over and captions.

STEP 01OWNER · 1 CAMERA SCENE

Choose + film your hook

Pick a script and film ONLY its opening hook facing the camera. One natural 3–6-second take is enough; record an extra take if you wish.

→
STEP 02SHOP TEAM · FOOTAGE

Capture silent B-roll

Your team films the real service: 5–8-second vertical clips of prep, tools, handwork, inspection and the final reveal. No on-camera speaking.

→
STEP 03DMI · POST-PRODUCTION

Send to DMI for production

Send original clips and the script ID. DMI edits the footage, adds narration using an agreed voice-over method, captions, branding and CTA.

ONE HOOK · 3–6 SECONDSSILENT B-ROLL · 9:16VOICE-OVER AFTER THE HOOKDMI POLISHES THE VIDEO
Why your shop should show up on video

People don't only buy a service.
They choose a shop they trust.

Anyone can post a shiny car. Strong local brands show the people, standards, proof and relationships that make customers confident handing over their keys.

01 — TRUST
◉

Put a face to the business

Customers can hear from the person responsible for the work before they ever visit your shop.

02 — VALUE
✧

Stop competing on price alone

Explain your preparation and quality standards so clients understand what makes your service different.

03 — EXPERTISE
▣

Demonstrate what you know

Turn everyday questions about ceramic coating, tint or PPF into simple educational content.

04 — CONVERSION
↗

Give people a reason to enquire

End with one clear call to action: book an inspection, ask for options or request a quote.

The objective is stronger brand positioning and more relevant conversations. Video performance and bookings will vary by market, offer and execution.

Prepare a seasonal campaign
BLACK FRIDAY CAMPAIGN PLAYBOOKBe known for quality before you make your seasonal offer.
FRIDAY · NOV 27, 2026

Don't wait until Black Friday
to introduce your shop.

A promotion works harder when potential customers already recognise your team, understand your process and have seen the quality of your work. Use your videos to warm up the audience before you ask for the booking.

Phase 01 · Authority
Oct 26 – Nov 1

Introduce your standards

Lead with local brand scripts L06 (meet the owner), L01 (why choose us) and L11 (inspection). One hook filmed on camera per Reel; the rest is silent footage with voice-over.

Phase 02 · Education
Nov 2 – Nov 8

Explain the service

Add L14 (product advice) and L31 (education) to the service videos. Show honest expertise, real preparation and what customers should expect.

Phase 03 · Demand
Nov 9 – Nov 15

Show work & build interest

Use L16 (verified reviews), L20 (real before/after context) and D40 (offer teaser) to reinforce credibility before discussing a promotion.

Phase 04 · Conversion
Nov 16 – Nov 27

Announce & close bookings

Use C20 (coating offer) or P15 (PPF final call), personalised with real terms. No fake urgency or unsupported discounts.

Make the offer valuable without cheapening the brand.

These are optional offer structures, not promises of results. Choose what is profitable and operationally realistic for your shop.

✦

Value-added upgrade

Include a relevant, clearly defined enhancement with a qualifying service rather than racing to the lowest headline price.

▣

Protection bundle

Offer a properly priced combination, such as tint and front-end PPF, with transparent inclusions and service terms.

⌁

Gift-card incentive

Use a genuine gift-card promotion or future-service credit. State eligibility, expiry and redemption conditions clearly.

3 Black Friday scripts are included in the 210-video library. Pair them with local problem-and-solution videos first.

Owner films ONLY the teaser, launch or final-call opening hook. The offer details, service footage and CTA play afterward as voice-over. Use genuine offers, availability and deadlines.

Important: use genuine deadlines and capacity limits, honour stated terms, and ensure any price comparisons and advertised savings comply with local advertising rules.

What DMI handles

You stay focused on the shop.
DMI handles the creative.

No full-length owner presentation. You send a 3–6-second hook and real footage; DMI assembles the voice-over-led edit according to your agreed service scope.

YOUR SIDE · AUTHENTIC SOURCE FOOTAGE

What your shop provides

  • ONE 3–6-second owner-facing hook per chosen video
  • 5–8 silent, vertical clips of the actual service
  • Optional audio-only voice memo for the narration
  • Your shop name, logo and approved CTA details
  • Real Black Friday offer terms where relevant
  • A single shared folder with original files
DETAILERS MOVEMENT · FINISHED CONTENT

What we create

  • Voice-over-led story after the single owner hook
  • Narration recorded or arranged using the agreed method
  • Careful footage selection, pacing and transitions
  • Readable captions, opening headline and branding
  • Service-specific CTA and end-card treatment
  • Vertical exports suitable for Reels and Shorts

Final deliverables, turnaround, revisions and publishing responsibilities depend on your agreed DMI service scope.

Common questions, simple answers.

Do I need professional filming equipment?

No. A modern smartphone, a clean lens, vertical framing, good light and clear audio are enough to start. The quality of what you're showing matters more than having an expensive camera.

Who speaks the voice-over after my opening hook?

You can supply the rest of the script as a separate audio-only voice memo, or ask your DMI account manager about a DMI-arranged voice-over. The method, voice approval and delivery are agreed within your service scope. No synthetic cloning of your voice is assumed.

Do I have to say the whole script on camera?

No. Film ONLY the 3–6-second opening hook on camera. The remaining dialogue is written for voice-over across silent B-roll. You may optionally record narration as an audio-only voice memo or coordinate that production with DMI.

Do I need to edit anything before sending?

No. Send the opening hook as one raw clip, silent B-roll clips and any separate voice memo unedited. Avoid applying text, music, transitions or filters. DMI can assemble the voice-over-led video under your production agreement.

Can I film customers or their vehicles?

Only when you have appropriate permission. Avoid showing customer faces, number plates, personal details or private spaces unless you have consent and a legitimate reason to include them.

How many videos should I make?

Start with four high-quality videos a month: brand trust, service education, visible craftsmanship and a relevant offer. The library provides 210 scripts; your cadence and editing scope depend on your DMI plan.

Will DMI publish the finished videos?

DMI can prepare content for Facebook, Instagram, TikTok and YouTube Shorts. Editing, approval, scheduling and posting are determined by your agreed service plan.