Know what to say.
A ready-to-film script replaces the blank page.
Your work.
Your story.
Let’s make
it seen.
Film one 3–6 second opening line and a few clips of your work. DMI turns them into a clear, branded video story.
You film the work. DMI shapes the story.
Script · voice-over · captions · editing
Within your agreed DMI service.
The story starts here.
DMI VIDEO STUDIO
A finish worth
talking about.
talking about.
Show the result. Tell the story.
YOUR WORK. YOUR STORY.
BEFORE Original clip
AFTER DMI edit
ONE SHORT HOOK.A complete story.
Move your mouse across the scene to reveal the edit.
Less time on camera.
More of your expertise on show.
Help customers understand your skill before they ever visit your shop.
Explain the value.
Show why your work matters.
Your real people, process and results build a more credible story.
Leave the edit to DMI.
We shape the footage, voice-over, captions and branding.
From a clip.
To a story.
Your footage is the starting point. The edit gives it direction.
- A story with a purpose
- Hook, process, reveal — in a clear sequence.
- Polish people can see
- Considered pacing, colour and readable captions.
- A finish that feels like you
- Your identity and a clear next step.
DETAILERS MOVEMENTThe care behind
every finish.
every finish.
Real people. Real craftsmanship.
THE PEOPLEYOUR WORK. YOUR STORY.
ORIGINAL CLIP No captions or branding
Good work.
Great on film.
Six perspectives on the work you do.
Move across the films. Find your angle.
This film could not load.
01 / 06
Craftsmanship
A complete story. Voice, rhythm and a point of view.
Pick a story to film.
210 written ideas to choose from. Start with one. Each includes your opening line, narration and shot list.
0 SCRIPTS IN MY LIST
FOCUS ON ONE AUTHORITY PILLAR
My filming list 0 scripts
Your shoot shortlist, saved in this browser. Adding a script does not send it to DMI.
Why start with these four stories?
Filter by my filming progress Optional
Finished videos & backups Optional
YOUR PRODUCTION PROGRESS
Your own production progress
A personal record of finished edits. It does not show DMI delivery status or a requirement to finish all 210 ideas.
0Completed
0In filming list
0Saved to film
0% complete
Manage progress
✓ Checkmarks, filming notes and saved scripts are stored in this browser only — not automatically shared with DMI or other devices. Export a backup before switching devices or clearing browser data.
Saved scripts, notes and completion progress stay in this browser. Export a backup to take them to another device. Before filming, replace script placeholders and check that local conditions and business claims are true for your shop.
02 / CAPTURE THE MOMENTS
A little filming.
A lot for us to work with.
Choose a shot for guidance. Tick it when your clip is ready.
YOUR FILMING GUIDE
Real work. Your perspective.
↳ Your clips stay authentic. DMI brings the story, pacing and captions together.
Your shot listSelect to explore · tick when ready
0 / 8 readyFilming settings & permissions ＋
Film vertically (9:16), at 1080p or 4K. Clean the lens, use natural light and record clear audio for your opening line. Hold each B-roll shot steady for 5–8 seconds. Send originals without filters, stickers or music.
Obtain consent for people and identifiable customer details. Follow site authorisation and safety rules for marine or aircraft footage.
Clips ready? Put the originals in one shared folder.
Prepare my footage briefClips ready?
Let’s build your story.
Share your original clips and chosen scripts with DMI.
Your work is the heart of the story.One folder. Everything we need.
Your opening hook, original B-roll and optional voice memo. Give your DMI contact access to view and download.
Need a little filming guidance?No scripts saved yet. Choose your first four
Need a more specific angle?
Open a guide for local topics, seasonal campaigns or positioning your shop. These are optional tools to help shape your next story.
Find a local story
Your customers have local car problems.
Make the videos that answer them.
Texas sun, Florida humidity, Midwest road salt, Arizona dust: different locations create different reasons to care for a vehicle. Enter your shop details to uncover relevant talking points and turn them into 12 ready-to-film, localised videos with a single owner-on-camera hook.
◎ 50 STATES + DC / 50 LOCAL SCRIPTS
Tell us where your shop operates.
Personalise the advice to your market, your services and the driving conditions your customers face. Only the state is required for regional suggestions; city and shop details make the scripts more useful.
How it works: The page matches your state, city cues and service to a built-in U.S. regional-content guide. It can optionally check a live 7-day forecast. It does not search private customer records, scrape Google or verify a hazard at your exact address. Your shop details stay in this browser unless you decide to email DMI.
HOUSTON, TEXAS
Stop saying "we do ceramic coatings."
Stop saying "we do ceramic coatings."
Start showing why Houston drivers might need your help.
Same service. More meaningful story. Explain the real issue, demonstrate your process, show your team and finish with a relevant local call to action.
Strong sun + outdoor parkingPAINT AFTERCARE
Hot vehicle cabinsWINDOW TINT
Humidity + sudden heavy rainINTERIOR / DETAILING
Highway grit + bugsPPF / MAINTENANCE
OWNER FILMS 3-6 SEC HOOK / B-ROLL + VOICE-OVER AFTERWARD / DMI EDITS THE FINAL REEL
Your city-specific content priorities
Regional suggestions based on your location and selected service.
REGIONAL PROFILE READY
NOT A LIVE GOOGLE SEARCH
NOT A LIVE GOOGLE SEARCH
Local car-owner pain points worth talking about
Choose which themes to include. This is an editorial priority order, not a measured risk ranking. Conditions vary substantially within every state; verify your city, the current season and your service capability.
Your ready-to-film local video plan
12 PERSONALISED VIDEO IDEASOptional: make next week's videos timely.
Check a public 7-day temperature, precipitation and UV forecast for your city, then connect a current weather condition to your shop's expertise. This is not a seasonal climate average.
Before recording: Never promise that coating stops hail, tint makes parked cars safe from heat, or PPF stops every impact. Confirm the local condition, inspect the actual vehicle, use approved products and verify any claimed reviews, credentials, warranties, tint legality or offer deadlines. The owner films ONLY the opening hook; remaining narration is a separate voice-over on your real footage.
01 / Problem first
"Why does the [CITY] summer leave your car so dirty?" creates a reason to watch before you mention a product.
02 / Show your standard
The shop shows a real inspection, a real process and an honest explanation of what the service can and cannot do.
03 / Turn trust into bookings
Post practical local advice, follow with your team and results, then invite a relevant enquiry or Black Friday consultation.
Plan for winter services
Winter Vehicle Services.
10 reasons to book your shop.
Make seasonal content about real local driver problems—not generic discount posts. Promote winter-ready exterior care, salt and slush cleaning, coating maintenance, interior recovery, glass clarity and spring resets with an honest service offer behind every story.
01 / ON-CAMERAOwner records the opening hook ONLY.02 / EVERYTHING ELSEDMI voice-over + silent B-roll from your shop.
WINTER CONTENT PLAN10 scripts · 3–6 sec owner hook
Match the campaign to your market.Choose a state or use your location entered above. Snow/salt videos will be deprioritised in warm markets, but all ten remain available.
Choose a state for a local winter campaign priority. In the meantime, browse all ten ideas below.
One problem. One clear service. One strong video.
Ideas are ordered by regional relevance when a state is selected. Choose a card to read the complete hook, narrator script, shot list, proof requirements and CTA.
10WINTER PROMOTION
IDEAS
IDEAS
Turn 10 ideas into a seasonal marketing sequence.
WEEK 1Get winter-readyWIN01 paint prep · WIN07 front-end PPF
WEEK 2Show the winter problemWIN02 salt wash · WIN03 lower body · WIN08 wet-weather detail
WEEK 3Build expertiseWIN04 coating care · WIN05 interior stains · WIN06 glass clarity
WEEK 4Convert to repeat businessWIN09 maintenance plan · WIN10 spring reset
Local relevance and safety: These are editorial prompts, not verified weather or road-treatment conditions at an address. Check your city, season, forecast and shop capabilities. Services must be performed safely in suitable temperatures. Never promise that detailing prevents corrosion, that coatings eliminate road salt, or that PPF stops hail. Source guidance: AAA road-salt care ↗ and NHTSA winter visibility ↗.
Build trust before the first visit
A simple formula for every video
The only moment you face the camera is the first 3–6 seconds.
Say the opening hook to camera. After that, the viewer sees close-ups of your work while the remaining script is heard as a voice-over. DMI can organise the voice-over arrangement within your agreed production scope.
0–4s
OWNER ON CAMERA — ONLY THIS SCENE
Deliver the bold hook. Film one clean take, 3–6 seconds, looking at the lens.
4–12s
VOICE-OVER + PROCESS FOOTAGE
Cut away to inspection, preparation, tools and technicians working. No owner talking-head video.
12–25s
VOICE-OVER + PROOF
Use genuine process footage, close-ups, comparisons and a finished result while narration continues.
25–35s
VOICE-OVER CTA + BRAND END CARD
Close with a simple invitation to enquire and on-screen shop contact details.
B-ROLL + VOICE-OVER
YOU SAY THE HOOK.
YOUR WORK TELLS THE STORY.
YOUR WORK TELLS THE STORY.
On-camera hook: 3–6s · All remaining shots: silent B-roll + narration
How the production works
One talking-head clip.
The rest is footage.
You are not being asked to perform a 30-second speech. Your only on-camera speaking clip is the hook. DMI handles the edit and coordinates the remaining voice-over and captions.
Choose + film your hook
Pick a script and film ONLY its opening hook facing the camera. One natural 3–6-second take is enough; record an extra take if you wish.
→Capture silent B-roll
Your team films the real service: 5–8-second vertical clips of prep, tools, handwork, inspection and the final reveal. No on-camera speaking.
→Send to DMI for production
Send original clips and the script ID. DMI edits the footage, adds narration using an agreed voice-over method, captions, branding and CTA.
Why your shop should show up on video
People don't only buy a service.
They choose a shop they trust.
Anyone can post a shiny car. Strong local brands show the people, standards, proof and relationships that make customers confident handing over their keys.
01 — TRUST
◉
Put a face to the business
Customers can hear from the person responsible for the work before they ever visit your shop.
02 — VALUE
✧
Stop competing on price alone
Explain your preparation and quality standards so clients understand what makes your service different.
03 — EXPERTISE
▣
Demonstrate what you know
Turn everyday questions about ceramic coating, tint or PPF into simple educational content.
04 — CONVERSION
↗
Give people a reason to enquire
End with one clear call to action: book an inspection, ask for options or request a quote.
The objective is stronger brand positioning and more relevant conversations. Video performance and bookings will vary by market, offer and execution.
Prepare a seasonal campaign
BLACK FRIDAY CAMPAIGN PLAYBOOKBe known for quality before you make your seasonal offer.
FRIDAY · NOV 27, 2026Don't wait until Black Friday
to introduce your shop.
A promotion works harder when potential customers already recognise your team, understand your process and have seen the quality of your work. Use your videos to warm up the audience before you ask for the booking.
Phase 01 · Authority
Oct 26 – Nov 1
Introduce your standards
Lead with local brand scripts L06 (meet the owner), L01 (why choose us) and L11 (inspection). One hook filmed on camera per Reel; the rest is silent footage with voice-over.
Phase 02 · Education
Nov 2 – Nov 8
Explain the service
Add L14 (product advice) and L31 (education) to the service videos. Show honest expertise, real preparation and what customers should expect.
Phase 03 · Demand
Nov 9 – Nov 15
Show work & build interest
Use L16 (verified reviews), L20 (real before/after context) and D40 (offer teaser) to reinforce credibility before discussing a promotion.
Phase 04 · Conversion
Nov 16 – Nov 27
Announce & close bookings
Use C20 (coating offer) or P15 (PPF final call), personalised with real terms. No fake urgency or unsupported discounts.
Make the offer valuable without cheapening the brand.
These are optional offer structures, not promises of results. Choose what is profitable and operationally realistic for your shop.
Value-added upgrade
Include a relevant, clearly defined enhancement with a qualifying service rather than racing to the lowest headline price.
Protection bundle
Offer a properly priced combination, such as tint and front-end PPF, with transparent inclusions and service terms.
Gift-card incentive
Use a genuine gift-card promotion or future-service credit. State eligibility, expiry and redemption conditions clearly.
3 Black Friday scripts are included in the 210-video library. Pair them with local problem-and-solution videos first.
Owner films ONLY the teaser, launch or final-call opening hook. The offer details, service footage and CTA play afterward as voice-over. Use genuine offers, availability and deadlines.
Important: use genuine deadlines and capacity limits, honour stated terms, and ensure any price comparisons and advertised savings comply with local advertising rules.
What DMI handles
You stay focused on the shop.
DMI handles the creative.
No full-length owner presentation. You send a 3–6-second hook and real footage; DMI assembles the voice-over-led edit according to your agreed service scope.
YOUR SIDE · AUTHENTIC SOURCE FOOTAGE
What your shop provides
- ONE 3–6-second owner-facing hook per chosen video
- 5–8 silent, vertical clips of the actual service
- Optional audio-only voice memo for the narration
- Your shop name, logo and approved CTA details
- Real Black Friday offer terms where relevant
- A single shared folder with original files
DETAILERS MOVEMENT · FINISHED CONTENT
What we create
- Voice-over-led story after the single owner hook
- Narration recorded or arranged using the agreed method
- Careful footage selection, pacing and transitions
- Readable captions, opening headline and branding
- Service-specific CTA and end-card treatment
- Vertical exports suitable for Reels and Shorts
Final deliverables, turnaround, revisions and publishing responsibilities depend on your agreed DMI service scope.
Common questions, simple answers.
Do I need professional filming equipment?
No. A modern smartphone, a clean lens, vertical framing, good light and clear audio are enough to start. The quality of what you're showing matters more than having an expensive camera.
Who speaks the voice-over after my opening hook?
You can supply the rest of the script as a separate audio-only voice memo, or ask your DMI account manager about a DMI-arranged voice-over. The method, voice approval and delivery are agreed within your service scope. No synthetic cloning of your voice is assumed.
Do I have to say the whole script on camera?
No. Film ONLY the 3–6-second opening hook on camera. The remaining dialogue is written for voice-over across silent B-roll. You may optionally record narration as an audio-only voice memo or coordinate that production with DMI.
Do I need to edit anything before sending?
No. Send the opening hook as one raw clip, silent B-roll clips and any separate voice memo unedited. Avoid applying text, music, transitions or filters. DMI can assemble the voice-over-led video under your production agreement.
Can I film customers or their vehicles?
Only when you have appropriate permission. Avoid showing customer faces, number plates, personal details or private spaces unless you have consent and a legitimate reason to include them.
How many videos should I make?
Start with four high-quality videos a month: brand trust, service education, visible craftsmanship and a relevant offer. The library provides 210 scripts; your cadence and editing scope depend on your DMI plan.
Will DMI publish the finished videos?
DMI can prepare content for Facebook, Instagram, TikTok and YouTube Shorts. Editing, approval, scheduling and posting are determined by your agreed service plan.